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12 Yard Productions sale to ITV Plc

Anne Robinson Weakest Link

Who dares wins: Sale of 12 Yard Productions to ITV plc in £35 million iconic deal.

Thomas Dey played a key role in the negotiations between ITV and 12 Yard Productions in reaching an agreement on extending the incentivisation terms for the management team including Managing Director, Andy Culpin.


12 Yard is one of the world’s leading producers of game show and entertainment formats.

12 Yard is one of the world’s leading producers of game show and entertainment formats producing hit formats including the BBC’s long-running daytime quiz Eggheads, Saturday night BBC1 lottery formats In It to Win It and Who Dares Wins, primetime feel-good format Holding Out For A Hero for ITV1, and Coach Trip and Celebrity Coach Trip for Channel 4. The company was acquired by ITV in 2007.

The management team are also responsible for creating the International Emmy winning Without Prejudice? and the Rose d’Or-winning Men Are Better Than Women? During their tenure at the BBC, the management team were responsible for the global hit The Weakest Link, Dog Eat Dog and Jet Set.


“I can’t speak more highly of Thomas Dey and his team. Throughout the period of our engagement they guided us through the intricacies of the deal process, exploiting their access to a wide range of contacts and most importantly their first class negotiating skills. For an independent company like 12 Yard we couldn’t have been in safer hands.”

David Young, Managing Director, 12 Yard Productions

“12 Yard have greatly benefitted from the advice and experience of ACF. He had an excellent understanding of the creative process and a clear idea of what matters to 12 Yard’s continued success. His experience has been invaluable to us and I would not hesitate to recommend them.” 

Thomas Dey, Chief Executive Officer, ACF Investment Bank

“We recognised that this was going to be an exciting deal that would attract significant interest and made sure that the needs of all shareholders were met. We are obviously delighted to have sold ITV their first indie and found David and Andy such an exciting new home.”

Thomas Dey, Chief Executive Officer, ACF Investment Bank